{"id":108,"date":"2026-08-07T17:44:36","date_gmt":"2026-08-07T17:44:36","guid":{"rendered":"https:\/\/chat247.vn\/index.php\/2026\/08\/07\/chat247-tin-tuc-4\/"},"modified":"2026-08-07T17:44:36","modified_gmt":"2026-08-07T17:44:36","slug":"chat247-tin-tuc-4","status":"publish","type":"post","link":"https:\/\/chat247.vn\/index.php\/2026\/08\/07\/chat247-tin-tuc-4\/","title":{"rendered":"B\u1ea3n \u0111\u1ed3 \u0111i\u1ec3m ch\u1ea1m kh\u00e1ch h\u00e0ng qua k\u00eanh chat trong h\u00e0nh tr\u00ecnh mua h\u00e0ng"},"content":{"rendered":"<p>H\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng B2C t\u1ea1i Vi\u1ec7t Nam tr\u1ea3i qua \u00edt nh\u1ea5t b\u1ed1n \u0111i\u1ec3m ch\u1ea1m chat: (1) ti\u1ebfp c\u1eadn \u0111\u1ea7u ti\u00ean qua qu\u1ea3ng c\u00e1o Zalo\/Facebook, (2) t\u01b0 v\u1ea5n s\u1ea3n ph\u1ea9m trong Fanpage\/OA, (3) ch\u1ed1t \u0111\u01a1n qua Zalo c\u00e1 nh\u00e2n c\u1ee7a Sale v\u00e0 (4) ch\u0103m s\u00f3c sau b\u00e1n qua Telegram ho\u1eb7c Zalo h\u1ed7 tr\u1ee3.<\/p>\n<p>M\u1ed7i \u0111i\u1ec3m ch\u1ea1m mang tr\u00e1ch nhi\u1ec7m v\u00e0 KPI kh\u00e1c nhau. \u0110i\u1ec3m ch\u1ea1m \u0111\u1ea7u \u2014 \u0111o t\u1ed1c \u0111\u1ed9 ph\u1ea3n h\u1ed3i v\u00e0 s\u1ed1 lead thu \u0111\u01b0\u1ee3c. \u0110i\u1ec3m ch\u1ea1m t\u01b0 v\u1ea5n \u2014 \u0111o t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u1eeb h\u1ecfi sang mua. \u0110i\u1ec3m ch\u1ea1m ch\u1ed1t \u0111\u01a1n \u2014 \u0111o Average Order Value v\u00e0 th\u1eddi gian \u0111\u00f3ng deal. \u0110i\u1ec3m ch\u1ea1m sau b\u00e1n \u2014 \u0111o CSAT v\u00e0 t\u1ec9 l\u1ec7 t\u00e1i mua.<\/p>\n<p>Chat247.vn cho ph\u00e9p g\u1eafn th\u1ebb t\u1eebng cu\u1ed9c h\u1ed9i tho\u1ea1i theo \u0111i\u1ec3m ch\u1ea1m, \u0111o hi\u1ec7u qu\u1ea3 ri\u00eang v\u00e0 ph\u00e2n c\u00f4ng nh\u00e2n s\u1ef1 ph\u00f9 h\u1ee3p cho t\u1eebng giai \u0111o\u1ea1n. Doanh nghi\u1ec7p nh\u00ecn r\u00f5 \u0111\u1ed9i ng\u0169 m\u1ea1nh \u1edf kh\u00e2u n\u00e0o, y\u1ebfu \u1edf \u0111\u00e2u \u0111\u1ec3 \u0111\u1ea7u t\u01b0 \u0111\u00e0o t\u1ea1o \u0111\u00fang ch\u1ed7.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>T\u1eeb ti\u1ebfp c\u1eadn \u0111\u1ea7u ti\u00ean \u0111\u1ebfn ch\u0103m s\u00f3c sau b\u00e1n, m\u1ed7i \u0111i\u1ec3m ch\u1ea1m chat mang tr\u00e1ch nhi\u1ec7m ri\u00eang v\u00e0 c\u1ea7n c\u00f4ng c\u1ee5 \u0111o l\u01b0\u1eddng ph\u00f9 h\u1ee3p \u0111\u1ec3 kh\u00f4ng b\u1ecf s\u00f3t c\u01a1 h\u1ed9i.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-108","post","type-post","status-publish","format-standard","hentry","category-chua-phan-loai"],"acf":[],"_links":{"self":[{"href":"https:\/\/chat247.vn\/index.php\/wp-json\/wp\/v2\/posts\/108","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chat247.vn\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chat247.vn\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/chat247.vn\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/chat247.vn\/index.php\/wp-json\/wp\/v2\/comments?post=108"}],"version-history":[{"count":0,"href":"https:\/\/chat247.vn\/index.php\/wp-json\/wp\/v2\/posts\/108\/revisions"}],"wp:attachment":[{"href":"https:\/\/chat247.vn\/index.php\/wp-json\/wp\/v2\/media?parent=108"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chat247.vn\/index.php\/wp-json\/wp\/v2\/categories?post=108"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chat247.vn\/index.php\/wp-json\/wp\/v2\/tags?post=108"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}